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Jay Morrison Elite Member
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OBJECTION CRUSHER
Handle resistance with confidence and move the conversation back into momentum.
Coach: Marcus Reynolds
Level: Advanced
Duration: 2h 46m
8 Lessons
42% Complete
Course Rating
4.9
Based on 384 team reviews
Completion Rate
81%
Top performing teams finish this fast
Avg. Watch Time
2.2h
Strong stick rate across the module
Live Call Replays
14
Includes breakdown sessions and roleplays

Course Lessons

Structured in sequence so reps can learn, drill, and apply immediately.
Download Workbook
LESSON 1
Why Prospects Push Back
The real psychology behind resistance and why weak reps trigger more objections.
Runtime: 12 min
Video Lesson
Action Notes
LESSON 2
Price Objection Framework
A simple, aggressive framework for recovering when a prospect says the price is too high.
Runtime: 18 min
Video Lesson
Action Notes
LESSON 3
Need To Think About It
How to slow the prospect down, isolate the concern, and uncover the real issue.
Runtime: 16 min
Video Lesson
Action Notes
LESSON 4
Spouse / Partner Stall Tactics
Turn outside decision-maker objections into next-step certainty.
Runtime: 14 min
Video Lesson
Action Notes
LESSON 5
Competitor Comparisons
Stay in frame and control when the buyer starts bringing up other options.
Runtime: 20 min
Video Lesson
Action Notes
LESSON 6
Fear Of Commitment
Unpack hesitation and help the buyer make a confident decision.
Runtime: 15 min
Video Lesson
Action Notes
LESSON 7
Live Call Breakdown
Real-world objection handling breakdown with pauses and coaching commentary.
Runtime: 29 min
Video Lesson
Action Notes
LESSON 8
Objection Battle Plan
Create a custom response system your reps can deploy immediately.
Runtime: 22 min
Video Lesson
Action Notes