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Jay Morrison
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Price Objection Framework
Learn the step-by-step structure for handling “it’s too expensive” without collapsing your authority.
Course: Objection Crusher Masterclass
Coach: Marcus Reynolds
Runtime: 18:24
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Lesson Breakdown
Use the section below for call review and coaching reinforcement.
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Minute 02:14 — isolate whether the objection is price or certainty.
Minute 05:32 — re-anchor value before revisiting investment.
Minute 09:48 — ask for emotional ownership and future pacing.
Minute 14:10 — handle final resistance with calm, controlled urgency.
